James Baker

I am the General Manager at New Meta Entertainment, an LA based media company that produces live broadcasts, social and VOD content across gaming and sports, and operates one of the World's premier esports organizations, Dignitas. As a department head, I currently oversee the operation of all teams from the granular to the big picture strategy. Much of my time is spent creating the systems with which we operate the business, strategizing the marketing and monetization of our talent, working with my 20+ players to grow inside and outside of the game, and managing my team of employees.

Prior to my current role, I have worked in many aspects of the business, from social media, to marketing, to business development, and partnership management. I broke into the industry as a professional player in Activision Blizzard's Heroes of the Storm, in which I became the most competitively credentialed and highest earning Western player, before retiring to pursue a career in the business.

I consider myself to be an extremely effective problem solver, through use of my strong critical thinking methods and skills. I continuously look to optimize processes, and I have an insatiable desire to learn and grow.